by admin » Fri Jan 05, 2018 2:00 pm
Dear Jack,
unfortunately, to offer 4K videos optionally is not that simple as it sounds. I wish it would.
To switch from HD to 4K requires an entirely new level of hardware, software and tech knowledge. So, it is not only about customer's hardware (PC, Tablets, phones, TVs), but entirely new hardware requirements are on our end. It may surprise you, but we have purchased a 4K camcorder back in 2016. But it is not about 4K camcorder, although 4K camcorder is the first step. Anyway, you need entirely different high-performance editing hardware including new editing software for 4K video editing. A lot of things need to be upgraded on our end, including various graphics (templates, logos, trailers) which we use - because of higher 4K resolution - you need to design everything from the beginning. You can not do a large 4K logo from a small HD logo. Yes, you eventually can, but it looks ugly, all is blurry etc.
So, to offer 4K as an option for a few members might sound easy, but again, it is not that simple. You can not do 4K from HD, it is the other way around, you need to downgrade a 4K video to a HD. Again, it is a lot of upgrading on our end, and we are not sure how many members would appreciate this effort at this moment. As you can see, not many people had joined this debate. One thing is clear, switching to 4K is only a question of time and we will be seriously thinking about it in upcoming months. Not to mention, there are already 8K TVs out there. I will keep you updated on this page.
Anyone else interested in 4K videos?